This project focuses on improving on-page SEO elements for a website struggling to rank for its core keywords.
The Challenge
Pages not ranking despite targeting keywords
Poor title tags and meta descriptions
Thin or unstructured content
No keyword hierarchy (H1, H2, H3 issues)
Low CTR from search results
Strategy & Execution
1. Keyword Mapping
Assigned primary & secondary keywords to each page
Eliminated keyword cannibalisation
Aligned keywords with search intent
2. Content Optimisation
Rewrote page content for SEO + conversions
Improved readability and structure
Added semantic keywords (LSI)
Included FAQs for AEO
3. Meta Tag Optimisation
Created compelling SEO titles
Improved meta descriptions for higher CTR
Aligned with user intent
4. Heading Structure Fix
Proper H1–H3 hierarchy
Keyword placement in headings
Improved content flow
5. Internal Linking
Linked pages strategically
Passed authority to key service pages
Improved user navigation
Results (Within 3–6 Weeks)
Rankings improved for core keywords
Organic traffic increased
Higher click-through rates (CTR)
Reduced bounce rate
Key Wins
Pages moved from page 3–5 to page 1
Better engagement and time on site
Improved conversion signals